During my research project of the environment I figured out that these days most of the companies have to take part of the conciousness of our environment, because the law forces them to do so. Overall I found out that to be a "green company" the company will have a better image and therefor increases the ability to succeed in the competition between other companies.
The facts about being a "green" company sound positive.
On the other hand the prices of those "green products" are much more expensive than the "non green" ones. My project has the intention to present the paradox between natural products and their status symbol. The people that buy those products presenting themselves as people that care about quality in terms of status, and probably those people find these thing very important in other aspects of their lives. Those who come from the average status won´t buy those kind of products, because they won´t pay double price for natural products like tomatoes or peppers. It seems like the "green trend" becomes more and more fashionable and commercial.
The green becomes gold.
PHASE #1 | Research Marieke Meijer . Penélope Serrano . Tal Zur
1.1
... Greenpeace international Access: 30 march 2008
Greenpeace exists because this fragile Earth deserves a voice. It needs solutions. It needs change. It needs action. "Greenpeace is an international organization which main purpose if their existence is the protection of the Nature, acting to change attitudes and behaviors. Actually they are spread over the world, in many different countries. They are focused in subjects as: the protection of forests and oceans, the clean energy and the genetic engineering, the existence of the toxic chemicals and the climate change, factors that will absolutely change our quality of life.
BRUGES, James [ ] The big earth book, ideas and solutions for a planet in crisis
The book makes the eco term practical.
We all know the Earth is in crisis. We should know that it is big enough to sustain us if we can only mobilise politicians and economists to change course now. This book explores environmental, economic and social ideas to save our planet. It helps us understand what is happening to the planet today, exposes the actions of corporations and the lack of action of governments, weighs up new technologies, and champions innovative and viable solutions. Tackling a huge range of subjects it has the potential to become the seminal reference book on the state of the planet
GOLDSWORTHY, Andy [2000] TIME , Harry n. Habranns, new edition Andy Goldsworthy is a British artist. He uses the earth as his , since there, he creates exquisitely delicate and temporal sculptures out of leaves, twigs, ice, petals, feathers, sand, water and stone. Here, the forces of time and change are left open. Each piece succumbs to the inevitable process of dissolution, an integral aspect of Goldsworthy lyrical art. His works inspires you to look carefully around you to colours, materials and options in meter of time.
DVD'S [ ] BARAKA, cinematographer, Ron Fricke
The word Baraka means "blessing" in several languages. The viewer is blessed with a dazzling barrage of images that transcend language. Filmed in 24 countries and set to an ever-changing global soundtrack, the movie draws some surprising connections between various peoples and the spaces they inhabit. In 104 minutes, it contains an universal understanding about life in this planet, showing a mix of cultures and landscapes which are full of purity and far from the bad human habits that slowly destroy the Earth, touching deep on the defence of the beauty that belongs to Nature.
1.2
... Conservation Access: 30 march 2008
Interactive Website, that has a clear structure. The information is easy to understand, and with an attractive design. The website contains a diversity of information that has to do with the conservation of the earth. The website is a good way to gain information because it shows different media as articles, pictures, videos, use full links, interactive ness, research, investigations and so on. The interactive part is interesting, because you feel more part of the responsibility to help to conserve the earth.
1.3
... Edward Burtynsky | photographic works s/d, Access: 30 march 2008
A Canadian Photographer, that catches the changing landscape as a result of environmental changes on his camera.
The pictures are beautiful and at the same time the pictures shows the not so pretty result of pollution and landscape changes. A lot of his work was shooting in China, where he shows the impact of the industrialisation on the landscape and the environment in China. The photos are clear enough; you don’t need words to explain what is going on.
THAMS AND HUDSON LTD[2005], Eco design handbook, 2rev ed edition The Eco Design Handbook is the first book that presents objects for everyday aspects of the home and the office, including the most environmental sound mode rails and buildings products. It is a vest reference source, defining available materials from organic to specially developed eco sensitive composites.
